Do & Go is a creative team that struggled to find a visual style that truly reflected who they are. I uncovered their core character - confident, unapologetic, and fun. This became the foundation of their brand identity and later evolved into a bold, animated website.

After launch, project inquiries increased by 20%, and clients shared that they reached out because the brand felt distinctive.

I created MILK'ISH as a brand with a strong personality and a scalable visual system in a plant-based category dominated by similar packaging.

The brand feels warm, slightly imperfect, and honest. It's an intentional choice reflecting how younger audiences increasingly respond to brands that feel human rather than polished or idealized.

The mascots became a strategic tool to unify the line and create immediate brand recognition across the shelf.

I designed and developed an interactive website exploring the impact of the enshittification phenomenon on the user experience of popular social platforms. Through animated scenarios, the project analyzes 3 usability heuristics that have gradually been distorted in favor of financial performance and product metrics.

I hard-coded this anthology website to shows that design has never been pure, impartial, or neutral. Together, the three texts reveal that design can exist only within systems of power and interest.